Erin Archibald is a lead copywriter based in Milwaukee, Wisconsin.

Erin got her start in advertising at Ogilvy Chicago writing and concepting campaigns for, quite possibly, the most random assortment of brands you could think of. One morning she would be writing radio spots for Grainger or CDW. The next, a TV spot for Modelo. Sprinkle in an earned media stunt for Tyson chicken tendies or digital campaign for BallPark Franks hot dogs and you can get an idea of what her typical week looked like.

Now, she’s leading the copy crew at ClassPass. No longer does she regularly speak the language of business tech, beer and processed meats — although she’s still able to — she can now speak the language of fitness and wellness and knows what a CVR is.

Her pursuit in life is to watch every show and movie, and read every book that's been recommended to her. Email her to ask how that's going.